We hear you.
By Tim Colwill on April 30, 2013 at 3:14 pm
Recently, we took the step of implementing advertisements on some of our game servers in order to help cover the costs of providing you with Australia’s best gaming network. The response we received from you, our player base, was very clear: you did not like them at all.
We understand. Nobody likes advertisements, and we didn’t take the decision to implement them lightly — our number one priority was that having ads on our servers did not impact the user experience. After reviewing feedback, it became clear to us that these advertisements did not function as intended and were hurting your experience on our servers.
Today, we’re announcing that these advertisements have been pulled from all of our servers. Most of them have already gone, and others will soon follow suit.
Why did we remove the ads?
To put it simply, the application we were using to deliver the ads to you (Pinion) was buggy and not performing as intended. This resulted in poor performance of some game clients and therefore a negative experience for you as a player. Additionally, the 30-second lockout on some servers was adversely impacting gameplay, especially on our beloved Counter-Strike servers.
Ultimately though, it’s important to us that we value what our playerbase wants — and your response on this has been very clear.
Why am I still seeing Message of the Day ads for iiNet/Internode stuff?
We are running and will continue to run MOTD ads for our in-house products as a way of recouping costs. These ads will expand over the next few months, but the advertisements as you knew them are gone.
Will ads ever come back?
Never say never. We will confirm that we currently have no plan to reintroduce them in their previous form. But the costs of running a massive server network are real, and if we can find a way to cover some of those costs with server ads in a way that doesn’t make you want to hurl your computer out of the window in rage, then we’ll do that.
Please note that from time to time, some test servers may pop up with ads on them as we test new ways of delivering these to you. These will be clearly labelled as advertising servers so there won’t be any unpleasant surprises.
Why do you even run ads at all?
Unfortunately, there’s no two ways about it: running this massive server network across Australia costs a lot of money, and it’s important to try and cover the cost of that as we continually expand. In an ideal world we’d love to have completely ad-free servers, but until then we’ll have to keep doing what we can to provide the service you know and love.
But I already pay you money through my ISP fees!
We are currently looking into the possibility of implementing a system that will not display ads to users who are playing on iiNet group connections. This needs a lot of further development work before we can begin testing it, and it is NOT A GUARANTEE that we will ever be able to make it happen. But we hear what you are saying, and we think it’s worth looking into — so we’ll be doing that. Stay tuned for further updates on that front!
If you have any questions or concerns, please let us know! We’ve already rolled this out across most of our network, so let us know if you spot any errors by using the contact form and selecting ‘Report a problem with a game server’.