EA's rad stock rises 275 points in after-hours trading
By Alice Lynton on April 7, 2013 at 12:05 pm
With EA looking set to take out the “Worst Company in America” poll for the second year in a row, COO Peter Moore – running favourite to take over from the recently-resigned John Riccitiello – has promised that EA “can do better” in an impassioned blog post.
“I’ll be the first to admit that we’ve made plenty of mistakes.These include server shut downs too early, games that didn’t meet expectations, missteps on new pricing models and most recently, severely fumbling the launch of SimCity. We owe gamers better performance than this.
“We are committed to fixing our mistakes. Over the last three weeks, 900,000 SimCity players took us up on a free game offer for their troubles. We owed them that. We’re constantly listening to feedback from our players, through our Customer Experience group, Twitter, this blog, or other sites. The feedback is vital, and impacts the decisions we make.
“So here’s my response to this poll: we can do better. We will do better. But I am damn proud of this company, the people around the globe who work at EA, the games we create and the people that play them. The tallest trees catch the most wind. At EA we remain proud and unbowed.”
Moore is popular among press and gamers alike for his outspoken and frank personality, and for being a passionate gamer; although nobody is certain if they were real or temporary, he proudly displayed Halo 2 and Grand Theft Auto IV tattoos during his stint at Microsoft. He was the man who had to make the call on the Dreamcast, though.
The full post is well worth a read, particularly for Moore’s stirring response to criticism of EA’s LGBT policies.
Source: The Beat