EA COO promises the publisher can and will do better

petermoore

By on April 7, 2013 at 12:05 pm

With EA looking set to take out the “Worst Company in America” poll for the second year in a row, COO Peter Moore – running favourite to take over from the recently-resigned John Riccitiello – has promised that EA “can do better” in an impassioned blog post.

“I’ll be the first to admit that we’ve made plenty of mistakes.These include server shut downs too early, games that didn’t meet expectations, missteps on new pricing models and most recently, severely fumbling the launch of SimCity. We owe gamers better performance than this.

“We are committed to fixing our mistakes. Over the last three weeks, 900,000 SimCity players took us up on a free game offer for their troubles. We owed them that. We’re constantly listening to feedback from our players, through our Customer Experience group, Twitter, this blog, or other sites. The feedback is vital, and impacts the decisions we make.

“So here’s my response to this poll: we can do better. We will do better. But I am damn proud of this company, the people around the globe who work at EA, the games we create and the people that play them. The tallest trees catch the most wind. At EA we remain proud and unbowed.”

Moore is popular among press and gamers alike for his outspoken and frank personality, and for being a passionate gamer; although nobody is certain if they were real or temporary, he proudly displayed Halo 2 and Grand Theft Auto IV tattoos during his stint at Microsoft. He was the man who had to make the call on the Dreamcast, though.

The full post is well worth a read, particularly for Moore’s stirring response to criticism of EA’s LGBT policies.

Source: The Beat

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61 comments (Leave your own)

You’re joking right? He blames the whole thing on these missing in action bigots and people who didn’t like the choice of madden cover, no idea how you can take that as anything but a shallow and pathetic attempt at looking like they’re the ‘good guys’ fighting the ‘good fight’…

 
kinistoniscool

no more DRM plz

 

OK Peter. Let’s counter your bullet points.

Many continue to claim the Always-On function in SimCity is a DRM scheme. It’s not. People still want to argue about it. We can’t be any clearer – it’s not. Period.

Head in the sand much? If it’s not a DRM scheme, why isn’t an offline mode being offered (especially given how a modder has hacked the game so that it can be played offline indefinitely)? If it looks like a DRM scheme, acts like a DRM scheme and talks like a DRM scheme, it’s a DRM scheme.

Some claim there’s no room for Origin as a competitor to Steam. 45 million registered users are proving that wrong.

How many of those are using it for BF3, ME3, Crysis 3 or other titles that are only distributed on Origin? I guarantee you that if you’d offered those titles on Steam, your Origin userbase would be at least cut in half (if not more).

Some people think that free-to-play games and micro-transactions are a pox on gaming. Tens of millions more are playing and loving those games.

When EA is involved, you tend to get that response from players. Also, how many of those players are actually spending money in microtransactions on those F2P games?

We’ve seen mailing lists that direct people to vote for EA because they disagree with the choice of the cover athlete on Madden NFL. Yes, really…

Most gamers I know don’t even care about who’s on the cover of the latest Madden game. Try looking at the NFL’s fanbase instead of gamers.

In the past year, we have received thousands of emails and postcards protesting against EA for allowing players to create LGBT characters in our games. This week, we’re seeing posts on conservative web sites urging people to protest our LGBT policy by voting EA the Worst Company in America.

Most gamers I know don’t even care about EA’s LGBT policies (in fact, those who do care would actually be applauding you). The conservatives you speak of tend to be against video games (especially violent video games) anyway.

Simply put, you have no idea on why gamers are hating EA. If you become CEO, god help us all.

Please leave EA and join your former boss on his latest yacht.

 
hunterkiller

LOL, at the above counter points.

EA have no idea at all, if they did they would have left their games on STEAM and made BF3 closer to what BF2 had and not like another COD like clone (arcady).

If they dont do it for BF4 then we all know EA dont give two shits about the people who buy their game but the end dollar and their share holders.(A BIG FULL STOP TOO, lol).

 

PalZer0,
It’s an MMORTS. Why doesn’t WoW have an offline mode?

They’d only be ‘cut in half’ because people prefer 1 service, and they’re already tied to Steam.

How many people use steam due to games being tied to it, I wonder?

What does that have to do with anything? Go read their financial reports yourself and get some proof behind your arguments. Do you even know if their 2013 report is out? (Hint: It isn’t)

He’s comparing it to people tanking the votes for meaningless things, and where was he addressing you? He’s addressing shareholders mate. Don’t think you’re so special and the world revolves around you princess.

Simply put, you have no idea about business. You clearly know nothing about commerece, at all, or any of EA’s policies. At least glance their reports; they are a public company after all.

Please take your predetermined misconceptions and leave.

hunterkiller,

Ehh… the point of a business is to make money for shareholders. This is something we’re taught in primary school.

 

Goord lord, Moore even looks like a cartoon super-villain.

 

rapid101,

If it’s an MMO, why wasn’t it marketed as such? Perhaps change the name to “SimCity Online”, “SimCity Live” or “World of SimCity” to better convey its online nature. Just naming it “SimCity” is misleading at best.

The games I have on Origin (BF3 and Crysis 3) make you log into the same Origin account that launched the game. This proves the point that EA’s just using Origin as a way to hold users hostage (the games would work just fine if they weren’t shackled by Origin and sold on Steam). I haven’t seen a single Steam game that makes you log into your Steam account again after launching it (and I have 150+ titles on my account). NOTE: 3rd party logins like GameSpy don’t count.

It’s all well and good to boast that you have tens of millions of players playing your company’s games but it’s a meaningless number in the context of the argument Peter is making as it doesn’t differentiate between those who are just playing the games and those who are spending money on microtransactions in the games.

By Peter mentioning SimCity in his first point, that nullifies your claim that he’s only addressing shareholders. Also, the point I made about most gamers not caring is more to do with the fact that Peter’s got his head in the sand regarding the root cause of all the hate and is just trying to find a scapegoat or two.

EDIT: Also, if he wanted to address shareholders only, this post should’ve been in a private, shareholders only, section of the website rather than on a public blog post. It’s clear to me from reading that post that it’s meant for the general gaming public (and hence was picked up by the major gaming news sites).

There are many kinds of ways for a business to make money. EA just constantly chooses the wrong ways to go about it and Peter’s in denial. Here’s a hint. The right way doesn’t involve always online DRM schemes, online passes, unnecessary/exploitative microtransactions, keeping products off Steam for your own benefit or having dodgy clauses in your TOS/EULA.

 
Lord_Apophis

EA voted worst company.
EA: We will try to do better!
Me: They are going to be even worst than the worst company?

 

rapid101,

I’m never quite sure why you feel the urge to defend EA Games, I really don’t.

 

PalZer0,

You know why they keep doing this Palzero? It’s because people like yourself keep giving them money. It’s simple, vote with your wallet.

 

woo lets pick on EA because its the cool thing to do now lol

They’re far from perfect, but jesus, give them a chance to try and fix things. If they’re still fucking up, well good luck to them…

They have damn good game franchises, i want them to be awsome again! :p

 

korbain,

To be fair we did. They got a lot better around the time they released games like Mirror’s Edge and the original Dead Space but recently they’ve relapsed heavily into their old ways.

 

matty,

But if we stop giving them money, they then blame piracy for lack of sales and we get slugged with even harsher DRM.

Bottom line: EA needs a change of culture and fast.

korbain,

That’s the point though. They DO keep fucking things up. Quite rightly, they’re being called out on it.

 
Commie Harps

am i the only one seeing it say EA COO. i swear it has to be a typo.

 

commieharps:
am i the only one seeing it say EA COO. i swear it has to be a typo.

COO stands for Chief Operating (or sometimes Operations) Officer :)

 

PalZer0:
matty,

But if we stop giving them money, they then blame piracy for lack of sales and we get slugged with even harsher DRM.

Bottom line: EA needs a change of culture and fast.

So your solution is to keep giving them money because EA will blame piracy and put enforce DRM…..
Who cares what they think is the problem, let them work it out. They aren’t idiots, They know they can do whatever they want because people keep giving them money. As far is EA is concerned they don’t need to do anything. It’s you that wants a culture change, and you set out to achieve this by giving them money, whinging, and not actually doing anything about it.

 
Ralph Wiggum

I quite liked this response to Moore’s comments, quite balanced and reasonable:

http://www.forbes.com/sites/erikkain/2013/04/05/ea-responds-to-worst-company-in-america-contest-we-can-do-better/

That said, I agree with Moore and find it laughable that EA is voted worse than companies which caused the GFC, one of the worst oil spills, etc.

Also agree with you 100% Matty. Major hypocrisy to bag out EA post after post after post, yet still play their games.

 

I’m 100% with Matty and Ralph, if you don’t like them, stop giving them money (And no, getting a game on console instead of PC to avoid part of the PC experience isn’t actually not giving them money). Also, if you think they’re the worst company in America, get some perspective.

 

I liked the following statement although I would exchange millions with billions:

“This is the same poll that last year judged us as worse than companies responsible for the biggest oil spill in history, the mortgage crisis, and bank bailouts that cost millions of taxpayer dollars. The complaints against us last year were our support of SOPA (not true), and that they didn’t like the ending to Mass Effect 3.”

You need to get some perspective if you think EA is the “worst company ever”.

 

makena:
I’m 100% with Matty and Ralph, if you don’t like them, stop giving them money (And no, getting a game on console instead of PC to avoid part of the PC experience isn’t actually not giving them money). Also, if you think they’re the worst company in America, get some perspective.

Gosh, totally stealing my comments! Clearly as bad as EA!

 
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