Over the last few years Ubisoft has replaces a number of formerly vilified publishers to become the PC gamer’s antagonist of choice, with its – shall we say, unpopular? – DRM practices; delayed or absent PC releases for multiplatform titles; and shoddy ports. Its Uplay service is often resented as an unnecessary extra step of authentication, and its extension to third-party titles hasn’t gone down very well.
Worldwide director Stephanie Perotti says the publisher is aware of feedback and working hard to win back gamers’ trust by providing an alternative to existing digital distributors.
“Announcing all these partners for Uplay and a wider choice of PC games, it shows our commitment to PC, and we want to improve our relationship with the PC community,” she told MCV.
“We are always seeking to improve. We took a lot of that feedback on board. With every game on PC we are improving. Far Cry 3 and Assassin’s Creed III on PC were very high quality.”
I don’t think you can have too much choice. It is just another way to expose more content. At Uplay we are also offering all Ubisoft titles, more console content and elements that gamers are more interested in. It’s about offering more options and more choice.”