Ubisoft keen to ‘improve relationship’ with PC consumers

Uplay

By on February 23, 2013 at 10:17 am

Over the last few years Ubisoft has replaces a number of formerly vilified publishers to become the PC gamer’s antagonist of choice, with its – shall we say, unpopular? – DRM practices; delayed or absent PC releases for multiplatform titles; and shoddy ports. Its Uplay service is often resented as an unnecessary extra step of authentication, and its extension to third-party titles hasn’t gone down very well.

Worldwide director Stephanie Perotti says the publisher is aware of feedback and working hard to win back gamers’ trust by providing an alternative to existing digital distributors.

“Announcing all these partners for Uplay and a wider choice of PC games, it shows our commitment to PC, and we want to improve our relationship with the PC community,” she told MCV.

“We are always seeking to improve. We took a lot of that feedback on board. With every game on PC we are improving. Far Cry 3 and Assassin’s Creed III on PC were very high quality.”

I don’t think you can have too much choice. It is just another way to expose more content. At Uplay we are also offering all Ubisoft titles, more console content and elements that gamers are more interested in. It’s about offering more options and more choice.”

Source: MCV

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22 comments (Leave your own)

Remove the doubling up of DRM, Steam launched games have no need to open Uplay.
Follow Capcom/DeepSilver’s lead in not price gouging your games to buggery in Aus.
Put some effort into PC ports/Don’t arbitrarily delay them months after constantly and continually swearing that ‘this one’ won’t be delayed like ‘the last one’ was.

Done, your now one of my favorite publisher’s since at the end of the day I cant deny that I love their games.

 

pfft, ‘customer choice’ is a mute point when all the digital distribution platforms implement publisher directed region pricing.

 

stoibs:
Remove the doubling up of DRM, Steam launched games have no need to open Uplay.
Follow Capcom/DeepSilver’s lead in not price gouging your games to buggery in Aus.
Put some effort into PC ports/Don’t arbitrarily delay them months after constantly and continually swearing that ‘this one’ won’t be delayed like ‘the last one’ was.

Done, your now one of my favorite publisher’s since at the end of the day I cant deny that I love their games.

1. Why? Steam’s DRM is pathetic; are you just saying that because you like Valve? Have you ever actually SEEN their DRM? It lets pirates play with legitimate customers online for god’s sake!

2. Steam price gouge anyway; I haven’t actually seen ubisoft do it (or at least have been restricting the practice as of late) so they’re already commited to that.

3. You think releasing a game months after every other platform is arbitrary? Maybe they didn’t have enough budget/time to get it out the door, and had to use the sales from other platforms to get it in a playable state? I know you people would whine to hell and back if a PC version of something was broken at release (although I’d personally buy a console version then).

The commerce side of me is hoping that with more and more competition in the digital distribution market that publishers would stop selling their games for ridiculously low prices on Steam and losing out on potential revenue than if people had bought it for say $10-15 instead of $5 only a few months after release.

 

I won’t be happy with Ubisoft until I play a ‘might and magic’ game that’s actually been supported enough that they aren’t an unoptimized, buggy mess. Thousands of people still can’t play Heroes 6 due to driver based crashes atm (almost the same state Heroes 5 was left in), there’s a bit of a stand-off between ubisoft and nvidia on fixing this one. Mouse scrolling over the map still creates massive stutters over keyboard scrolling giving me a headache if I use the mouse to look around the map. Yet they will continue to release DLC of course…

The dropped support months after release on one of my all time favorites – Dark Messiah – left the multi-player in a stupidly exploitable state full of 1-hit kill bugs that they introduced in the patch prior and really annoyed me considering it was actually more playable before the last patch. They could at least have reverted the patch before leaving it in the state it was.

The FarCry 3 patch coming out is at least showing they are somewhat listening, but I don’t think they have made the best choice in ‘fixes’ for the issues the game has and as a result I’m not really impressed yet.

You still have a ways to go Ubisoft.

 

I’m not Stoibs but here’s my thinking…

forumrabbit: 1. Why? Steam’s DRM is pathetic; are you just saying that because you like Valve? Have you ever actually SEEN their DRM? It lets pirates play with legitimate customers online for god’s sake!

I think he was referring more to Ubisoft games being sold on Steam having both Steam’s copy protection as well as having Ubisoft’s protection at the same time. It’s not about Steam being better protection, it’s the redundancy of having two protection systems at once. If a game’s going to be sold on Steam, it would be nice if the company behind it removed whatever system would have been used if it were going to be played if bought from their official site instead.

2. Steam price gouge anyway; I haven’t actually seen ubisoft do it (or at least have been restricting the practice as of late) so they’re already commited to that.

It’s my understanding that Valve would only charge what the devs/publishers want to charge. If Ubisoft want to price gouge then there’s not much Valve can do about it short of saying “well we won’t publish you then.” Which isn’t ideal.

3. You think releasing a game months after every other platform is arbitrary? Maybe they didn’t have enough budget/time to get it out the door, and had to use the sales from other platforms to get it in a playable state? I know you people would whine to hell and back if a PC version of something was broken at release (although I’d personally buy a console version then).

I’m with you here. Personally I’d rather the PC version be delayed a little and we get a decent port that works well rather than a game released the same time as consoles and has low-res blurry textures, references control pad when you’re using mouse and keyboard, and has very little options. Or worse they just decide it’s not worth porting at all. Ideally the PC version would be developed alongside the console versions and released close together but here in the real world that isn’t always viable. That’s ok, I can wait if it’s worth it.

The commerce side of me is hoping that with more and more competition in the digital distribution market that publishers would stop selling their games for ridiculously low prices on Steam and losing out on potential revenue than if people had bought it for say $10-15 instead of $5 only a few months after release.

Competition is always healthy. That said I don’t see the problem with Steam sales, I’d guess Steam wouldn’t drop prices without some form of permission from the publishers anyways right? Otherwise we’d be able to pick up the Call of Duty games for a steal, but I really haven’t seen a Steam sale where those ones have been dropped significantly in price yet.

 

This would have come about due to sales on UPlay, driven by increased traffic from AC3, FC3. Good to see our dollars finally have value to them.

 

No, AC3 wasn’t that great was it? The camera for one was awful with the mouse.

 

I’m with Stoibs on the doubling up of DRM – especially when it involves hardware activation limits alongside the DD store’s DRM (case in point: the games on this list).

Additionally, the uPlay client needs a massive redesign to make it actually usable (see this article for more info).

Also, price gouging can suck a bag of nuts. It’s even worse when DLC is being price gouged (which, unfortunately, is becoming all too common – see the price jacking of the Bioshock Infinite season pass as an example).

 

Would be nice if they did away with all the limited installs and always online DRM for previous releases. I don’t get how when a publisher learns their lesson and stops using those DRM’s for new releases they don’t remove them for previous releases.

Case in point in celebration of Crysis 3 Crytek increased Crysis 2′s install limit form 5 to 50. WHY DID THEY INCREASE IT AND NOT JUST COMPLETELY REMOVE IT?!?!?!?!

 

Case in point in celebration of Crysis 3 Crytek increased Crysis 2′s install limit form 5 to 50. WHY DID THEY INCREASE IT AND NOT JUST COMPLETELY REMOVE IT?!?!?!?!

Actually it was for Crysis 1 and Crysis Warhead. Otherwise, I agree with you (especially for the Steam version).

 
charliebrownau

Ubisoft does not have respect or care about PC gamers.

It has been shown in the actions of releasing GRO Open Beta PC , GRFS1 PC , Farcry 3 , Splinter Cell conviction with ALL BROKEN MULTIPLAYER.

I have 12 people on steam with SCC. Ive only managed to connect to 1

Our clan has lost a good 30 to 40 gamers due to GRFS1 PC Multiplayer system.

With GRFS1 PC . OMFG its an daily struggle to get online with a party , stay with the party , stay in the match , finish the match without connection lost, server lost , host migrations. Plus when you finnally do get thou all that , you get dumped into a game with either . Cheaters that use unlimited AMMO , unlimited sensors , unlimited gl lanchers (Same people i reported 2-4 months ago , still cheating) or useless team mates that never go to get the point/hold the base )

I believe GRFS 1 PC should of been delayed till Xmas 2012 , that way they would of had time to fix all the issues and multiplayer before releasing this pos to the public.

Ubisoft now seem to be in the market of delaying multiple tiny patch’s that still don’t address real core issues of GRFS1 PC

Not playing the game on console i don’t see the issues, but apparently PS3 and Xbox360 users go thou the same hassle aswell

Feedback for GRFS1 v1.7 patch is now 10 pages long and growing
http://forums.ubi.com/showthread.php/752957-Patch-1-7-Feedback

When you ask them about real fix’s , timelines , all you get is please wait, we are sorry or some automated scripted crap like an Indian telemarketer working off a sheet
http://img585.imageshack.us/img585/4093/grfsweneedaworkinggameu.png

Ubisoft commication between gamers and the company does not exist
and without the current management getting fired and new ones replacing them I cant see anything being different in 2013

This picture shows the truth about ubi
http://img826.imageshack.us/img826/4959/ubisoftlogobysnoopyaube.png

 

PalZer0:
I’m with Stoibs on the doubling up of DRM – especially when it involves hardware activation limits alongside the DD store’s DRM (case in point: the games on this list).

Some games you buy on Steam for example run more than two forms of DRM, Batman Arkham games need Steam, Securom and GFWL. GTA4 requires Steam, Securom, GFWL and RGSC(I think that offline now though)

 

Ubisoft were the first to remove the Aussie tax from new titles. That doesn’t escape the fact they were party to it up until then. Also it doesn’t remove liability for the crap level of the recent games from them. AC3, terrible controls, GRFS thing, just terrible in general, as well as no dedicated servers making the online experience worse than terrible.

They need to have a team dedicated to PC UI design and networking, not just expecting the X360 shit to work on PC…

 

inaugral: Some games you buy on Steam for example run more than two forms of DRM, Batman Arkham games need Steam, Securom and GFWL. GTA4 requires Steam, Securom, GFWL and RGSC(I think that offline now though)

Those are the absolute worst of the worst. For titles like Section 8 and GTA4 I can understand the use of GFWL as it keeps the MP community together across DD stores. However, hardware activation systems like SecuROM should not be included at all on a Steam release.

 

Like a husband buying his wife flowers when she is in hospital (after he put her in there during an insane fit of violence).

 
NoobyMcNoobnoob

pretty sure i read this last year and the year before only with different titles in the list. FFS all i ask is you get rid of always online for single player, got sick of trying to learn patterns in SCC without disconnecting every 5 mins and having that fucking message come up on the screen. this is not only a ubisoft only problem, just the most annoying one. least most steam and origin games will let you keep playing SINGLE PLAYER if you disconnect, or cant it handle aus lackluster net speeds.

 

I dunno, the first thought I had here was the irony that they worded it in such “corporate-speak”.

Instead of just having a well known game developer in their company come out and say “we’re going to take out all the crap you don’t want” or “We’re going back to basics – making games fun for our users” they release yet another PR person on us.

That mindset itself is what detracts from game companies once they make a few BILLION.

 

They’re only “improving the relationship” with PC gamers because they have realized they can make allot of money.
Otherwise they would still be happy to call 99% of PC gamers Pirates, load their games up with DRM, shove extra services like “uPlay” down our necks, support games poorly (Please take a page out of Blizzard and valve who patch their games for many years!).
Unfairly price certain countries and be down right buttheads.

 

lordapophis:
They’re only “improving the relationship” with PC gamers because they have realized they can make allot of money.
Otherwise they would still be happy to call 99% of PC gamers Pirates, load their games up with DRM, shove extra services like “uPlay” down our necks, support games poorly (Please take a page out of Blizzard and valve who patch their games for many years!).
Unfairly price certain countries and be down right buttheads.

I like how your description of Ubisoft is the same as what Valve did with STEAM.

 

jagji,

Really?

First off, Valve have never called 99% of PC gamers pirates. Secondly, their games aren’t packed to the hilt with DRM. Thirdly, they don’t price gouge on their own releases through Steam. Lastly, they aren’t complete buttheads.

I’ll give you one point though in that they forced Steam on us early on (and I’ll be honest – it was terrible to start with). However, they’ve been constantly improving Steam since launch. Given that they were pretty much the first to take digital distribution global, they (and Steam) are often used for reference when building a DD client in terms of functionality.

 
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