Anodyne creator Sean Hogan has taken a novel approach to the perennial issue of software piracy. After noticing that his retro themed fantasy adventure had been uploaded to The Pirate Bay, this plucky developer responded by posting a handful of free download codes for the genuine article. He then told Pirate Bay forum goers that “it’s neat that Anodyne’s here and I’m glad that means more people can play it, though of course we’d love it you bought the game.”
Though the game is already available for purchase from several outlets, including Desura and GamersGate, it is yet to be approved for release on the industry leading Steam platform. Hogan was therefore demonstrating a measure of pragmatism when he asked his potential pirates to vote for Anodyne on Steam Greenlight. If that push succeeds and Hogan is able to dramatically expand his audience, his treatment of the pirates may come to be viewed as a successful example of guerrilla marketing.