Prominent PC developer Crytek is looking to transition to free-to-play within five years. Once considered a wasteland, the free-to-play scene has recently come into its own. Titles such as League of Legends, Team Fortress 2 and FarmVille (well, perhaps not FarmVille) have done a lot to convince players that these games aren’t solely there to nickel and dime them into bankruptcy.
Crytek has already dipped its toes into this emerging market with its ambitious (and bizarrely titled) Warface. While this online military shooter is still in open beta, the German developer is already expressing tremendous confidence in the future of free-to-play, with company president Cevat Yerli stating that “our primary goal is to make triple-A free-to-play games for the world market and transition entirely to that.” According to Yerli, this process will take two to five years.
A key component of Crytek’s strategy will be the launch of GFACE. Currently in closed beta, GFACE (what is it with these people and faces?) will be a distribution platform and social network for free-to-play titles from Crytek and interested third parties.