Speaking in a podcast, Valve boss Gabe Newell has said many of the giants of the games industry are staring doom in the face now that fan-backed funding options like Kickstarter have shown creators they don’t need to use traditional publishing models.
“Philosophically I’m a big fan of what Kickstarter and other efforts like it are trying to do”,” he said. “There are a bunch of different ways that communities can drive what is going to happen, and one of the last pieces is to figure out how the community itself can drive the financing of projects. I actually think that’s going to happen regardless. The earlier [fans] start supporting a project, the greater the results are going to be.”
“Entertainment will get better, creators will do better, I think the percentage of control and the amount of money that goes to things like distribution and marketing will fall, and I think that’s a fine thing,” he added. “I doubt that a lot of the larger corporations will be able to make transitions into the new world.”
When asked by his hosts how corporations could weather the change, Newell was quite pessimistic about their chances.
“I don’t think the big companies will,” he said. “I think the rate of change is too fast for most of them to adapt.”