Overnight, Deep Silver announced a limited edition of Dead Island: Riptide and revealed that it would come with, among other things, a “grotesque take on an iconic Roman bust”. Or, in other words, a statue of… some boobs. In a bikini. With a bunch of skin flayed off.
This naturally drew the ire of basically everybody who saw it, and Deep Silver have now issued an apology for the statue, saying “For the limited run of the Zombie Bait Edition for Europe and Australia, a decision was made to include a gruesome statue of a zombie torso, which was cut up like many of our fans had done to the undead enemies in the original Dead Island.”
“We sincerely regret this choice. We are collecting feedback continuously from the Dead Island community, as well as the international gaming community at large, for ongoing internal meetings with Deep Silver’s entire international team today. For now, we want to reiterate to the community, fans and industry how deeply sorry we are, and that we are committed to making sure this will never happen again.”
Genuinely poor judgement, or calculated marketing stunt? We may never know.