First and foremost, I think being a ‘lead loremaster’ would be amazing. Lawrence Schick, on top of that, looks like he belongs in a mage’s tower keeping the records and annuls of Tamriel in order. Look at him! What a dude.
Anyway, you should look at him, in this video in which he talks about the larger story behind The Elder Scrolls Online, specifically the power vacuum in Cyrodiil, the factions vying for position in that vacuum, and their reasons for doing so. It’s all very interesting, particularly if you were the type to pick up and read every one of those fluffy books in Skyrim.
Even if you weren’t, it’s interesting to check out and decide what faction you’ll be part of and why. Do you believe the elves should retake their rightful place in the White Gold Tower? Do you feel that the daedric forces in Cyrodiil must be stopped? Or do you believe a human must be in power for peace to prosper?
Even if you’re not interested in the game or any of that faction business — Look at this guy! He is a wizard!