"The math just isn't there."
By Tim Colwill on December 6, 2012 at 7:54 pm
There’s been speculation for some time that Blizzard were looking to take their flagship RTS StarCraft II free-to-play in the future, but Blizzard CEO Mike Morhaime has hosed down that notion at the recent IPL event. “It’s a little frustrating the question keeps coming up,” he said, “because the math just isn’t there to support the assumptions behind that argument.”
“StarCraft II has the most value of any entertainment property out there,” claimed Morhaime to PCGamesN. “I mean, jeez, if you bought it during Black Friday, it was 50% off, 20 bucks. Compare that to the price of your so-called free-to-play games. Twenty dollars and you can play it practically forever.”
“There are a lot of people who have purchased StarCraft and our other games, and they know what the value is.”
Earlier in the year, StarCraft 2‘s lead designer Dustin Browder claimed that Blizzard were “looking at free-to-play as an option” for the multiplayer side of the game.