App quickly pulled following barrage of complaints.
By Tim Colwill on December 5, 2012 at 2:46 pm
First the Stripper Nuns Controversy, and now this: Square Enix have landed in hot water again over a new advertising campaign which allows you to use Facebook to send death threats to your friends and have them ‘killed’ by Agent 47 via a ‘Hire Hitman’ app.
Why would you want to have your friends murdered? Well, this app allowed you to choose from a drop-down list offering a variety of thrilling and offensive reasons such as — in the case of a lady — “her big ears”, “her muffin top”, or perhaps “her small tits”. Men have similar options available, including “his tiny penis”, “his big gut” and “his sh*t hair”. The target would then be presented with a message on their Facebook wall saying that Agent 47 was coming to kill them, and a little animatic showing their hinted-at off-screen death.
Mere hours after being released into the wild, Square Enix hurriedly removed the app, saying “We were wide of the mark with the app and following feedback from the community we decided the best thing to do was remove it completely and quickly. This we’ve now done.”
“We’re sorry for any offence caused by this.”
Surely by now we’ve got to start asking ourselves: are we being trolled? Is this deliberate? Could you honestly not have seen what would happen when you released the app?