Square Enix in hot water over Hitman-themed Facebook app that sends death threats to your friends

Hire Hitman

By on December 5, 2012 at 2:46 pm

First the Stripper Nuns Controversy, and now this: Square Enix have landed in hot water again over a new advertising campaign which allows you to use Facebook to send death threats to your friends and have them ‘killed’ by Agent 47 via a ‘Hire Hitman’ app.

Why would you want to have your friends murdered? Well, this app allowed you to choose from a drop-down list offering a variety of thrilling and offensive reasons such as — in the case of a lady — “her big ears”, “her muffin top”, or perhaps “her small tits”. Men have similar options available, including “his tiny penis”, “his big gut” and “his sh*t hair”. The target would then be presented with a message on their Facebook wall saying that Agent 47 was coming to kill them, and a little animatic showing their hinted-at off-screen death.

Mere hours after being released into the wild, Square Enix hurriedly removed the app, saying “We were wide of the mark with the app and following feedback from the community we decided the best thing to do was remove it completely and quickly. This we’ve now done.”

“We’re sorry for any offence caused by this.”

Surely by now we’ve got to start asking ourselves: are we being trolled? Is this deliberate? Could you honestly not have seen what would happen when you released the app?

Source: RPS

13 comments (Leave your own)

Oh square, I like quite a few of your games, but you so silly.

 
feartehstickman

I hear that quite are number of Facebook users aren’t really worth having, but this could be a little bit too far…?

 
Ralph Wiggum

I think the people running Square Enix need to get out a bit more…

 

Yeah this wasn’t going to cause trouble was it? What moronic person thought this was a great idea?

 

This is highly offensive and tasteless. Don’t think know this will lead to real life assassinations?!

 

When I first saw this news on PC Gamer this morning I thought it was a troll app and the more I read of the app the more I thought it sounded ridiculous and over the top.

 

It may have been a bad idea but at least it was ‘different’.

 

Yeah I guess at least they’re trying to think outside the box a little. Nonetheless there are probably less unnerving ways to promote a game.

 

Trying something new or not their common sense must have been on break during that particular meeting.

 

The least the app could do was aslo kill the sender, then two problems would be solved at once… Mmm facebook kiddies.. maybe we could have a killing spree.. would make work so much nicer.

 

The most offensive thing about the application is the reasons (remember, they are defaults of the software and not custom in any way) like ‘small tits’ and ‘tiny penis.’ How that is funny or even entertainment makes me hate the company for being so puerile.

Just think of the many people that would have seen and/or signed off on this before it was released and suddenly we get a picture of a very broken studio environment…

 

The only way this concept could have worked is if the reasons were not personal but so comical people wouldn’t be able to take it seriously.

Stupid things like ‘snores loudly’, ‘talks on the phone during concerts’ and ‘criticises my cooking’ might have let the app work (…maybe).

But then if we use examples of bad behaviour as reasons to have someone killed we’re maybe getting closer to a Hannibal Lector theme and less Agent 47 :) .

 
jerichosainte

pinothyj: The most offensive thing about the application is the reasons (remember, they are defaults of the software and not custom in any way) like ‘small tits’ and ‘tiny penis.’ How that is funny or even entertainment makes me hate the company for being so puerile.Just think of the many people that would have seen and/or signed off on this before it was released and suddenly we get a picture of a very broken studio environment…

Agreed, its unfathomable how this has even came to fruition.

 
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