Do we want to go mainstream, or stay here on the hipster bus?
By Alice Lynton on November 17, 2012 at 10:56 am
For those in the know, the eSports scene is an exciting, thriving entertainment source; for those on the outside, it’s an inaccessible, trash-talking mess. StarCraft II producer Chris Sigaty told Forbes that eSports needs two changes to go mainstream – it needs to be on TV, and it needs to be less snobby.
“Assuming we get eSports onto other media formats, specifically TV, and raise its awareness, I can see it growing exponentially. I can see shows being made about eSports like you see with UFC,” he said.
The Blizzard staffer said once people get their minds around the level of skill involved in eSports games, its popularity as a spectator experience will increase – but only if the community loosens up a little.
“There’s a lot of elitism in eSports – it’s like I discovered the new band first. There’s still a force where some people want eSports to feel like it’s their thing,” he said.
“The best way to break out is continuing to make people want to share eSports and make the game easier to describe when it’s on Barcraft or if it was on TV and you find it by flipping through the channels. If we can spend some time getting on TV, it would help.”