Although DICE are responsible for pushing out some of EA’s top earners, the publisher is keen to make sure that the Swedish company doesn’t become just a gigantic mass-production line for military shooters.
Speaking to Official Xbox Magazine, EA’s vice-president Patrick Soderlund said that “not all of them (the 300 people at DICE) are working on Battlefield things, and that’s intentional, because we don’t want to become a Battlefield factory. The minute we start saying ‘you’re going to make a Battlefield game for the rest of your life’, they’re going to go some place else.”
“So for them to make great Battlefield games there need to be other things for them to do as well,” said Soderlund. “That’s why we have people who move around quite a bit. And then obviously we have a boatload of people that just want to make Battlefield because they love it.”