In a staggering display of consumerism, Call of Duty: Black Ops 2 has made more than half a billion dollars in its first 24 hours of sale, delivering the biggest entertainment launch of the year, for the fourth consecutive year. Millions stayed up late to attend over 16,000 midnight launches and the game was a top trending topic on Twitter in 23 cities.
“Call of Duty has become more than a product people buy, it’s a brand people buy into. And every November we do more than just the launch of a game, we kick off an annual, unofficial but worldwide phenomenon called the Call of Duty season,” CEO of Activision Publishing Eric Hirshberg claimed, happily.
“I want to thank our incredible team at Treyarch for making an amazing game, everyone at Activision for making this brand a force of nature and our retail partners for their unprecedented support of this franchise. But most importantly I want to thank our millions of fans for their continued support and loyalty and for making us better every day.”
Source: Activision Press Release