Corporate Spat of the Year: EA and Oddworld creator exchange blows

Lorne Lanning

By on October 2, 2012 at 10:30 am

There’s nobody who enjoys a good corporate slanging match more than me, and so it is with great relish that I bring you this latest exchange between Oddworld creator Lorne Lanning and EA. Speaking to GamesIndustry International, Lanning mentioned that EA had once tried to buy their company, something he had fiercely rejected.

“When you say that to us we go ‘[censored] you very much’, quite frankly. That’s not a sustainable model, that’s a hostile acquisition,” Lanning said. “That’s why we had to strive to get independent. Rather than get into bed with someone we knew was a horrible bed partner we said ‘let’s stay virgins for longer’.”

“You won’t be seeing our profit being spent on Ferraris and [censored] like that,” he continued. “Our profits are going back into games so we can ultimately raise to the point where we can grow our audience, who are expecting new content (…) Publishers are flying jets, do you think they care about the customers just one [censored] percent? Not at all.”

EA weren’t one to take this lying down. Their corporate spokesman Jeff Brown put it as un-diplomatically as possible: “We wish Lorne luck on the game and recommend Lithium for the paranoia and Tourette Syndrome. Nobody here remembers a jet, a Ferrari or an offer to buy his company.”

Where’d I put that popcorn gif?

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21 comments (Leave your own)

Finally someone sticks it to EA for their greed? awesome.

Granted they are a business and there to make money. But the money will eventually stop coming if you ignore your customers and consistently pump out shit just to get a sale.

IE Mass Effect 3 had a shitty ending.
Battlefield 3 hasn’t been out for a year yet and already has 3 DLC packs with a 4th on the way.

 

Actually I like EA’s response. While it’s usually cool to take the side of ‘David’ in the fight against ‘Goliath’ if anybody has to resort to foul language and baseless comments as ammunition then they’ve already lost. Mr Oddworld just sounds like a childish idiot in this case.

 

““Our profits are going back into games so we can ultimately raise to the point where we can grow our audience, who are expecting new content”

Ironic given they haven’t made a game let alone ANYTHING since Stranger’s Wrath.

 
 

Can everyone actually go check out the history of EA for 2s here. First there was Origin and what they did to them (split them up and broke them down) then Westwood, plus a load of others. At the same time they tried to strongarm the team making Oddworld into being a part of EA. They told them to get lost (as stated above) and then above EA deny the incident and try to put a spin on it that’s postive for EA.

Well done guys on getting the wrong end of the stick.

 

vcatkiller,

Still wouldn’t suggest taking medical advice from EA though :D

But he did take the first swipe at EA, and not in a polite inform the public way. Neither party is in the right here…

 

rsoblivion:
Can everyone actually go check out the history of EA for 2s here. First there was Origin and what they did to them (split them up and broke them down) then Westwood, plus a load of others. At the same time they tried to strongarm the team making Oddworld into being a part of EA. They told them to get lost (as stated above) and then above EA deny the incident and try to put a spin on it that’s postive for EA.

Well done guys on getting the wrong end of the stick.

Are you saying that he took the mature path in this argument? I mean, he just rattled off abuse. He could have simply said “I don’t agree with their business practices and rejected EA’s proposal for a buyout.”

 

spkypwnsuall,

Swearing has it’s place when used correctly, it shows emotion and passion towards a subject, again, when used correctly. Lanning has taken it that little bit too far but i’m sure that many agree with him and do feel strongly about EA or the ‘goliath’ companies in general. I happen to feel the same way for the constant stream of garbage ‘AAA’ titles that, given the obscene amount of bugs and greedy DLC content packs, constitute most of the games out there.

 

iambeanie:
spkypwnsuall,

Swearing has it’s place when used correctly, it shows emotion and passion towards a subject, again, when used correctly. Lanning has taken it that little bit too far but i’m sure that many agree with him and do feel strongly about EA or the ‘goliath’ companies in general. I happen to feel the same way for the constant stream of garbage ‘AAA’ titles that, given the obscene amount of bugs and greedy DLC content packs, constitute most of the games out there.

That manage to make it into mainstream gaming I should say =-).

 

iambeanie:
spkypwnsuall,

Swearing has it’s place when used correctly, it shows emotion and passion towards a subject, again, when used correctly. Lanning has taken it that little bit too far but i’m sure that many agree with him and do feel strongly about EA or the ‘goliath’ companies in general. I happen to feel the same way for the constant stream of garbage ‘AAA’ titles that, given the obscene amount of bugs and greedy DLC content packs, constitute most of the games out there.

Not saying that the swearing is wrong nor used incorrectly, but he didn’t exactly pick a good way to go about it.
I disagree with EA as much as the next guy, for all their money grabbing schemes and attempts at monopolising the market, but there is a right and wrong way to voice your displeasure with an organisation.

 

EA is interested in money? Someone would think they were, you know, a business or something.

 

rsoblivion,

Yep completely agree and don’t hold high opinion of EA because of tactics taken in the past. However I have less of an opinion for folk who talk like Laning did. There’s a certain level of conduct you expect from people in a business and he’s way below the bar.

 
jerichosainte

And we wonder why the games industry is in such a volatile state…

 

I’m sorry but how does swearing ever have a place in good conversation, let alone a published interview? It doesn’t show emotion or passion, it shows that the person can’t think of anything better to say and so puts in a word than can basically be substituted for anything. Perhaps the passion and emotion is what makes the person unable to think of the proper word but in that case they should channel their passion into something useful, not swearing.

I’m not someone who is against swearing, or looks at someone funny when they swear but to say it actually has a place in conversation shows just how much people’s vocabularies are lacking. We have multitudes of languages with words for just about everything mankind has experienced and plenty more for things we haven’t; if you can’t find a word that fits your needs, you’re not trying hard enough.

On-topic: Both parties are acting like children, get over it.

 

exe3:
““Our profits are going back into games so we can ultimately raise to the point where we can grow our audience, who are expecting new content”

Ironic given they haven’t made a game let alone ANYTHING since Stranger’s Wrath.

They worked on several things that fell through, and have since resumed Hand of Odd as well as an HD reboot of Abe’s Oddysee.

By the way did anyone here actually READ the interview? He also goes on to remind us that EA tried to sink Stranger’s Wrath in which Lanning subsequently told them to go pleasure htemselves.

 

ytnim:
I’m sorry but how does swearing ever have a place in good conversation, let alone a published interview? It doesn’t show emotion or passion, it shows that the person can’t think of anything better to say and so puts in a word than can basically be substituted for anything. Perhaps the passion and emotion is what makes the person unable to think of the proper word but in that case they should channel their passion into something useful, not swearing.

I’m not someone who is against swearing, or looks at someone funny when they swear but to say it actually has a place in conversation shows just how much people’s vocabularies are lacking. We have multitudes of languages with words for just about everything mankind has experienced and plenty more for things we haven’t; if you can’t find a word that fits your needs, you’re not trying hard enough.

On-topic: Both parties are acting like children, get over it.

I’m not one who’s prone to swearing at all and i am always disgusted when swearing is used in every second sentence but there are definitely times when swearing can/should be used. Yes, swearing does convey passion and emotion, you’re hardly going to realise how much i dislike you if i rattle off a string on inane adjectives. Definitely not saying it should be used like Lanning has but if you read the comments, nobody has said that they approve of his swearing, so i’m not sure who you’re arguing against.

 

You people who get uptight over expletives would implode if you ever came on our corp team speak.

remember that offense is only ever taken, not given.

 
Ralph Wiggum

The swearing doesn’t bother me much, but I find it amusing that someone who thought he’d “stick it to the man” and get the whole internet on his side ended up receiving a pretty good rebuke from EA.

 

trb:
You people who get uptight over expletives would implode if you ever came on our corp team speak.

remember that offense is only ever taken, not given.

Yeah for a minute there I thought I was surrounded by nannies.
What’s the bet EA don’t remember their offer to buy the company because they’ve been too busy with their jets and ferraris.

 

By saying “let’s stay virgins for longer” he’s talking the language of gamers everywhere :D

 
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