Sony patents a system to identify you by your biometric data and sell you products

SCIENCE!!

By on September 24, 2012 at 2:08 pm

When was the last time you heard the term ‘biometrics’ outside of an episode of Star Trek or video game? Unless you’re in the industry for that sort of thing, it’s not the sort of thing many of us would connect with everyday life. But a patent that Sony filed back in May could potentially change that, describing fingerprint sensors that would pick up on a user’s biometric data.

The sensors would identify the user while they had their mitts all over one of Sony’s phones, keyboards or gaming controllers, and, the patent continues, use it to automatically generate context-sensitive content for the user it has identified.

What do you think? Totally convenient, or Big Brother taking always-on DRM to the next level?

Source: Joystiq

Tags:
8 comments (Leave your own)

Well I’m for innovation, I’m not for more methods to ram advertising down our throats. This is getting dangerously close to being abuse of power via ID databasing and data mining…

 

I don’t really think that any large companies should have the rights to your biometric data. Think about it, anything you upload to Facebook or what ever is their information. You are basically giving a copy of your fingerprint (the same thing that the police use to ID people) to a super corporation, simply so they can advertise to you.

If it was some sort of lock system inbuilt, maybe, but for the case of advertising. No.
Its not even needed if you have a username and password system (which for most sites already produces “context sensitive” information)

 

Good jesus fucking christ god. No.
Just no. To the point of being disgusted.

(Sony Fingerprint Advertising Service has noticed you posted on Facebook that you don’t like “Sony Fingerprint Advertising Service”. Would you like to purchase your very own Sony Household-grade Latex Fingerprint Obfuscating Gloves? Only $50 a pair!)

 

I will never buy or use any product that does this to me.

 

In other news, just in, Sony users start wearing gloves…

 

God. Sometimes I wish I could just be left the fuck alone by all these corporations. It’s exhausting been seen as a walking money machine.

 

And sony will wonder why people suddenly stop buying their products if they go ahead with this..

 

If this patent gets allowed Sony will win. This is sony’s end game.
Patenting laws need to be changed

 
Leave a comment

You can use the following bbCode
[i], [b], [img], [quote], [url href="http://www.google.com/"]Google[/url]

Leave a Reply

PC Gaming Calendar 2014

Follow Games.on.net

YouTube

Steam Group

Upcoming Games

Community Soapbox

Recent Features
Dragon Age Inquistion

I Hope There Aren’t Any Straight Characters in Dragon Age: Inquisition

I'm no bigot, but I have to get this off my chest.

Divinity: Original Sin

Dungeons & Divinity: Why co-op Original Sin is just like a great game of D&D

This is one game that lovers of co-op and lovers of tabletop should not be missing out on.

civilization_beyond_earth_5

Why doesn’t Civilization: Beyond Earth look more alien? We ask Firaxis

Humans have some hard-wiring which is really difficult to get around, it turns out.

Wasteland 2

Chris Avellone talks RPG design, why new games are too hand-holding, and more

One of the biggest names in RPG design chats to us about what makes a game great.

Streaming Radio
Radio Streams are restricted to iiNet group customers.

GreenManGaming MREC

Facebook Like Box