Sony patents a system to identify you by your biometric data and sell you products


By on September 24, 2012 at 2:08 pm

When was the last time you heard the term ‘biometrics’ outside of an episode of Star Trek or video game? Unless you’re in the industry for that sort of thing, it’s not the sort of thing many of us would connect with everyday life. But a patent that Sony filed back in May could potentially change that, describing fingerprint sensors that would pick up on a user’s biometric data.

The sensors would identify the user while they had their mitts all over one of Sony’s phones, keyboards or gaming controllers, and, the patent continues, use it to automatically generate context-sensitive content for the user it has identified.

What do you think? Totally convenient, or Big Brother taking always-on DRM to the next level?

Source: Joystiq

8 comments (Leave your own)

Well I’m for innovation, I’m not for more methods to ram advertising down our throats. This is getting dangerously close to being abuse of power via ID databasing and data mining…


I don’t really think that any large companies should have the rights to your biometric data. Think about it, anything you upload to Facebook or what ever is their information. You are basically giving a copy of your fingerprint (the same thing that the police use to ID people) to a super corporation, simply so they can advertise to you.

If it was some sort of lock system inbuilt, maybe, but for the case of advertising. No.
Its not even needed if you have a username and password system (which for most sites already produces “context sensitive” information)


Good jesus fucking christ god. No.
Just no. To the point of being disgusted.

(Sony Fingerprint Advertising Service has noticed you posted on Facebook that you don’t like “Sony Fingerprint Advertising Service”. Would you like to purchase your very own Sony Household-grade Latex Fingerprint Obfuscating Gloves? Only $50 a pair!)


I will never buy or use any product that does this to me.


In other news, just in, Sony users start wearing gloves…


God. Sometimes I wish I could just be left the fuck alone by all these corporations. It’s exhausting been seen as a walking money machine.


And sony will wonder why people suddenly stop buying their products if they go ahead with this..


If this patent gets allowed Sony will win. This is sony’s end game.
Patenting laws need to be changed

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