If people pirate your games anyway, why not make them free?
By Tim Colwill on August 22, 2012 at 6:23 pm
“We want to develop the PC market quite a lot and F2P is really the way to do it,” said Ubisoft CEO Yves Guillemot to Games Industry International. “The advantage of F2P is that we can get revenue from countries where we couldn’t previously – places where our products were played but not bought. Now with F2P we gain revenue, which helps brands last longer.”
Guilllemot claims that Ubisoft’s games are so heavily pirated that making them F2P and then charging for microtransactions actually makes the company the same amount of money. “On PC it’s only around five to seven per cent of the players who pay for F2P, but normally on PC it’s only about five to seven per cent who pay anyway, the rest is pirated,” said Guillemot. “It’s around a 93-95 per cent piracy rate, so it ends up at about the same percentage.”
Source: Games Industry International