Ban on first-party digital sales, effective immediately.
By Tim Colwill on August 31, 2012 at 10:02 am
In a somewhat unprecedented move, ArenaNet have announced on their Facebook page that they will be temporarily suspending all first-party digital sales through their website — effective immediately.
“Ensuring the best possible play experience for our fans is our highest priority,” reads the post. “We’ve said before that we would be willing to temporarily disable first-party digital sales if we felt our high player concurrency may compromise player experiences. We have now reached that point.”
“Effective immediately we have disabled sales via buy.guildwars2.com. To be clear, box and digital sales are still available via our retail partners. We are tracking our concurrency closely while expanding our infrastructure. We’ll re-enable first-party digital sales as soon as we feel that we can do so safely.”
Source: Facebook (Thanks, James)