Competing MMO titles attributed as a significant factor.
By Jess Colwill on August 29, 2012 at 4:16 pm
Funcom’s latest financial report has revealed that their latest MMO offering, The Secret World, has only moved 200,000 units since its release in July. According to the firm, they are attributing its lower-than-hoped-for sales to competing MMOs and mixed reviews.
The fact that the release date for Guild Wars 2 was announced 2 weeks before the release of The Secret World is being called a contributing factor, as well as Blizzard’s announcement of The Mists of Pandaria.
As strategies to combat these less-than-exciting numbers, Funcom is saying they will be looking at various “initiatives” to draw in a larger player base, and at the same time will focus on “smaller, more focused online games”.