Eight straight months of retail sales drops.
By Tim Colwill on August 13, 2012 at 2:28 pm
The NPD group, traditionally the bastion of reliable sales figures for the U.S. games market, have released their latest data over the weekend. Retail sales are down again for the 8th month in row, with sales of consoles and portable software down 23% from this time last year.
Figures are looking good for digital sales however, up 17% from this time last year, and showing that publishers who move to embrace a digital model will probably be those to suffer least from downturns in sales and market shifts. However, the NPD group notes that the upswing in digital sales is not enough to offset the decline in retail, and overall figures are expected to be down. Industry analysts are hopeful that the impending release of new consoles will bring these shamefully low figures back up once more.