Digital sales up, retail sales down: new NPD group figures released


By on August 13, 2012 at 2:28 pm

The NPD group, traditionally the bastion of reliable sales figures for the U.S. games market, have released their latest data over the weekend. Retail sales are down again for the 8th month in row, with sales of consoles and portable software down 23% from this time last year.

Figures are looking good for digital sales however, up 17% from this time last year, and showing that publishers who move to embrace a digital model will probably be those to suffer least from downturns in sales and market shifts. However, the NPD group notes that the upswing in digital sales is not enough to offset the decline in retail, and overall figures are expected to be down. Industry analysts are hopeful that the impending release of new consoles will bring these shamefully low figures back up once more.

Source: MCV, NYT

4 comments (Leave your own)

I am just waiting patiently for the masses to come and diatribe about how consoles are this and this and did this and this and this is why OJ walked free…


Would pay for the boxed versions if Australian Prices weren’t double of a digital copy….


After finding, I don’t think I’d ever bother with bricks-and-mortar stores again.


I used to be a boxed copy only guy, but steam sales changed my mind.
All i do now is lag behind current releases by 6 months and i get most of my games for $10 or under.
Which means more games for me, win!

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