Back in June, EA’s David DeMartini claimed that Steam’s deep-discount sales “cheapen intellectual property”, and that Origin wouldn’t be having a bar of it. Valve’s business development chief Jason Holtman, however, says that the opposite is actually true, and that Valve wouldn’t slash 75% off their own titles if they felt it cheapened them.
“If we thought having a 75 per cent sale on Portal 2 would cheapen Portal 2, we wouldn’t do it. We know there are all kinds of ways customers consume things, get value, come back, build franchises. We think lots of those things strengthen it.”
DeMartini also claimed that deep discounts hurt long-term sales, another claim that Holtman refuted. “If we were somehow on a cycle where you could see (a negative impact), you wouldn’t see us repeating it. We wouldn’t repeat it with our own games. We wouldn’t repeat it with partner games. Partners wouldn’t want to repeat it.” With Steam’s summer sale rumoured to be just around the corner, consumers will no doubt be eagerly awaiting a chance to cheapen some more intellectual property.