A scare shared is a scare halved!
By Tim Colwill on July 21, 2012 at 1:47 pm
EA Games’ marketing head Laura Miele has claimed that market research led to the decision to include co-op in Dead Space 3, saying that “the obvious next step” in the series was to include co-op, as many gamers they talked to felt they’d rather share a scary experience with another player alongside them. “It’s still true to its roots and no less scary,” says Miele, “but people felt far more comfortable playing it with someone else than they did doing it on their own. We’re looking for that to reach out to consumers that perhaps were not open to Dead Space 1 and 2.”
Source: MCV UK