“Freemium is the future” says EA rep
By Jess Colwill on July 31, 2012 at 4:08 pm
EA’s interactive senior VP, Nick Earl, is putting the interactivity-ability for which EA probably hired him to good use talking to MCV about the ‘freemium’ model. “The future is not about one-time payments, the future is about freemium. A decent number of people convert to paying and they may not pay a lot but most of them actually pay more than you’d think.”
While the ‘freemium’ model has proven a popular one in mobile gaming, could it make the transition to consoles? Earl seems to think that it could, eventually. “I don’t know if freemium gets to console but I do know that humans like free stuff. I also know humans who will pay for something if they’ve tried it out and they like it.”
Source: MCV
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“Freemium is the future”
future = $$$
That’s what they said about Zynga right and they’re doing really well, facebook games are the future, casual games are the future. What’s that… you just made a billion dollars off the next GTA or COD or HALO? But they’re not freemium, forget about that market its a dead market the future is FREEMIUM!
I’m going to made a big call… freemium will always be around catering to casual markets, but so will traditional full priced packaged games. Why? Because there is a massive audience of gamers who don’t like freemium and there will always be a market that they drive. They will demand a certain experience and they will not buy into freemium.
I personally do not like the Freemium model I have tried to find a game that works for me but in the end I find the constant awareness of having to pay more and more money and the way the games are structured to constantly remind you that you need to buy its currency to really succeed is not a pleasant experience. It’s like watching a movie on free to air TV, it sucks with all the advertising pulling you out of the experience.
There will be a bubble of freemium investment, infact that is happening right now but eventually it will burst as it fails to attract the traditional big spending core market and the people playing the freemium games right now realise how much fun they’re not having and go back to their non gaming lives…
Shhhh , Let them go its EA let them go freemium and take ubi with them.
Yea i noticed the pay to win model in seconds it sucks nearly all big ios games are coming out that way, i must be to old school i buy game you give game that’s it