Dark Souls almost doubles in price on PC today for Australians

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By on July 26, 2012 at 4:07 pm

Twitter user Sean Gabriel just pointed out to us that the Steam price for Dark Souls: Prepare to Die Edition has almost doubled today, going up from $39.95 to the new price of $69.95. No reason was given for the change, and international prices remain unchanged with US players paying $39.99 for their copies. We’ve contacted NamcoBandai for an explanation and will let you know what we learn.

Source: @suibriel

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47 comments (Leave your own)

Wow..

 

what i don’t understand is why they come out at the ‘normal’ price at all….?

 

I was expecting it to be more expensive than that to be honest. I never saw the $39.95 price tag but that $69.95 price tag isn’t as bad as I almost expected it to be.

Also, $70 is not double $40. Not even nearly. Where did that come from? <_<

 

All the talk about it lagging as much on PC as it does on console while looking exactly the same, and now the price increase. No sale from me.

 

FUUUUUUUUUUUUUUUUUUUU

 

Are we thick? Surely, we must be, even if just a little bit. This has been happening for YEARS! If a game comes out around the $40 on pre-order, it should be an expectation that it will double in price nearer the release date. It sucks that it happens that way, but if we can see it coming we should just make better decisions at the time.

 

I expect this sort of crap from big publishers like Beth, Acti and 2K but for a delayed console port for a game that is almost a year old now it’s just fucking greedy.

 

Yeah I was thinking of buying this when I saw it for $40 on steam, but there is definitely no way I am going to bother with it being $70…. Isn’t darksouls like 6-12 months old (console version)???

 

All I can say is, yarrrrr

 

Murray Hibble:
Are we thick? Surely, we must be, even if just a little bit. This has been happening for YEARS! If a game comes out around the $40 on pre-order, it should be an expectation that it will double in price nearer the release date. It sucks that it happens that way, but if we can see it coming we should just make better decisions at the time.

Actually, no. This is not a ‘thing’ which we ‘should expect’ and leave at that. It’s wrong, it’s predatory, and it’s been happening for far too long.

This isn’t a case of ‘making better decisions’. This is not about the consumer. This is about the publisher, and the publisher can go and get f’cked.

 

An expectation as in, you know if you head down that dark alley towards the leering rapist, you gonna get raped. This has been happening for years and you should learn to avoid it by getting in early on preorders at that price bracket if it’s something you want to buy.

 

The excuses for the price-jacking tactics are gone. It’s been some time now that AUD has been on-par with USD, and is, now, often trading at a higher rate. In fact, XE is reporting that the USD is only 96 cents to the AUD at this very moment. There is no import cost for a Steam sale. There are no production costs for a Steam sale. This needs to stop.

 

Here’s the scenario:

Australian Retailer: “Hi Namco, your game listed on Steam is half of what we’d like to charge for, given the exorbitant amount our distributer takes, and the fact that we want to make a huge margin. Could you fix that for us. I’m not saying we’ll boycott, but we wont push sales of your future games.”

Namco: “Hi Retailer, thats an excellent point, and if we near double the steam price, all that extra revenue will go straight to us anyway. We cut out the middle man online, so we’ll be throwing money piles at each other as we skip around the office.”

 

Well you can still get it on greenmangaming for 39.99.

 

$70 is too much for a GFWL console RPG imo. However I may pick this up in the future for a much cheaper price (as mentioned above greenmangaming.com is still a good option although id only be willing to pay $20 for the game).

 

Murray Hibble:
An expectation as in, you know if you head down that dark alley towards the leering rapist, you gonna get raped. This has been happening for years and you should learn to avoid it by getting in early on preorders at that price bracket if it’s something you want to buy.

What.

Sorry mate, but what a load of accepting crap. To continue your delightful example, that’s the same as telling women to not walk the streets at night because they could be raped. It avoids the *actual* problem completely.

Seriously. No.

 

akira675:
Here’s the scenario:

Australian Retailer: “Hi Namco, your game listed on Steam is half of what we’d like to charge for, given the exorbitant amount our distributer takes, and the fact that we want to make a huge margin. Could you fix that for us. I’m not saying we’ll boycott, but we wont push sales of your future games.”

Namco: “Hi Retailer, thats an excellent point, and if we near double the steam price, all that extra revenue will go straight to us anyway. We cut out the middle man online, so we’ll be throwing money piles at each other as we skip around the office.”

Sort of.

The average retailer doesn’t make much money in games, if any. I used to work for a major retailer – and we dropped the price on games from the average $99 to the $68-$78 range. And in doing so every single game sale was done at a loss. In fact, most game sales that are not dropped sit in the 5% profit margin area. Its pointless, completely and utterly pointless, to sell games in a bricks and mortar store. Its only done to create revenue stream, not profit stream. NEVER profit stream.

The -only- thing that makes any sense to me is some sort of ‘fair trading’ bullshit. Retailers are charged huge amounts to sell the games, and if they sold them at the same price as the online retailers, it would be less than half the price they paid. So they probably do complain, and price gets jacked up, to bring in line with our ‘normal’ pricing.

The problem is the distributors, and the costs they charge to get products shipped around Australia. They -don’t- hear our arguments, and even if they did, they don’t care. Charming parts of Australian law prevent retailers from going direct to sources or finding alternate suppliers of products, everyone goes to the same distributors, to keep trading ‘fair’ – as in, a larger company, without the legislation, would have the resources to cut out the middle man and get direct shipping instead. Smaller companies wouldn’t, conceivably, be able to manage it, so everyone goes to the same people, and they charge the same prices knowing that there is no competition, and thus we get the situation we have.

There is a lot more to it than that. Basically, Australian pricing jacks are common across the board, and the reasoning for them is painfully murky, indistinct, and ill explained.

 

As an aside, I’m wondering at what point people will finally accept that brick and mortar sales of ‘virtual’ goods is out-dated and dead. It was only a viable business model when it was required, when our network and access (both ours and the sellers) to that network was poor.

 
Lord_PorkSword

I’d like to see more suddent price hike exposure stories that potentially embarass greedy pig companies!
I look forward to seeing their response,,,if any…

 

wyld,

And what are you going to do about it, right now, that will change that fact? The fact is, it happens, work around it.

Seriously. That’s the answer that will suit 99% of people.

 
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