Steam Sales “Cheapen IP”, Says EA’s Head of Origin

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By on June 7, 2012 at 12:29 pm

Why doesn’t Origin partake in the gleeful bargain orgy that is the regular Steam sale? Because Steam sales “cheapen IP” by telling consumers that they can buy a game at a huge discount simply by biding their time, says Origin’s head David DeMartini. He likened Valve to Target, and explained that Origin was trying to be ‘Nordstrom’, which a short amount of researching revealed is an ‘upscale department store chain’. The full interview is fascinating, and should be read by clicking here.

Source: Gamesindustry.biz

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One comment (Leave your own)

And that is why I use steam over origin every time, not on steam or price gouging australia? I can find alternate ways to spend my time.

 
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