Steam Sales “Cheapen IP”, Says EA’s Head of Origin

Origin Logo

By on June 7, 2012 at 12:29 pm

Why doesn’t Origin partake in the gleeful bargain orgy that is the regular Steam sale? Because Steam sales “cheapen IP” by telling consumers that they can buy a game at a huge discount simply by biding their time, says Origin’s head David DeMartini. He likened Valve to Target, and explained that Origin was trying to be ‘Nordstrom’, which a short amount of researching revealed is an ‘upscale department store chain’. The full interview is fascinating, and should be read by clicking here.

Source: Gamesindustry.biz

Tags: ,
One comment (Leave your own)

And that is why I use steam over origin every time, not on steam or price gouging australia? I can find alternate ways to spend my time.

 
Leave a comment

You can use the following bbCode
[i], [b], [img], [quote], [url href="http://www.google.com/"]Google[/url]

Leave a Reply

PC Gaming Calendar 2014

Follow Games.on.net

YouTube

Steam Group

Upcoming Games

Community Soapbox

Recent Features
Shadow of Mordor

Choose your own adventure: Why heavily scripted cinematic games need to loosen up

It's time for game developers to sit back and let the players take control.

world of warcraft warlords of draenor

World of Warcraft’s Tom Chilton talks Warlords, paid level 90 boosts, and jumping the shark

WoW's Game Director explains how they've been on, off, and all around the shark since 2004.

Shadow of Mordor

Shadow of Mordor isn’t just a pretty good LotR game: it’s open-world stealth-action done right

What looked to be a phoned-in LotR cashgrab turns out to be one of the most engaging pieces of interesting, systemic design in recent years.

Streaming Radio
Radio Streams are restricted to iiNet group customers.

GreenManGaming MREC

Facebook Like Box