EA to BioWare: The Way You Bring in Revenue is Your Problem

BioWare may be one of the prized horses in EA’s stable, but they still have to worry about money, unlike Valve and Blizzard, said BioWare’s Dorian Kieken. “We don’t have that yet at Bioware. If we have two games in a row, as expensive as we are, that don’t do well at all… we need to be careful.” Kieken revealed that the company now has more control than it used to, especially with the marketing department. “Ultimately, EA comes to the BioWare boardroom and says. ‘Here is the amount of money you have, and here is the amount of money you need to generate in X years. The way you do it is your problem.’”

Source: Games Industry International